Marketing

 Our Career Training in Marketing is an intensive training that introduces you from fundamental marketing to digital marketing (e-marketing).  This training covers three major courses:
  • 1. Foundations of Marketing I (25 hours);
  • 2. Foundations of Marketing II (25 hours);
  • 3. Digital Marketing (30 hours).


Our assortment of marketing courses provides you with an understanding of all the elements of Marketing Management. Studies will include marketing planning, promotion, research, e-Marketing, and customer service and sales. Our marketing courses will help you develop the knowledge and skills for a successful marketing career, whether you are just starting out or have been working for a while. You will build a strong foundation in business fundamentals and develop specialized knowledge and applied skills with your marketing option.

 

Foundation of Marketing I (25 hours)

Course Description
This course is first part of foundations of marketing that give the student to explore the basic principles of marketing and its role in business.  The student will lean the marketing strategies to measure and manage the return on marketing, develop a SWOT analysis and competitive analysis, conduct primary and secondary market research, differentiate between consumer and business market and their buying processes, and conduct market segmentation, target market selection, and product positioning. In addition, student will be able to describe the decisions marketers make throughout the product life cycle for their products and services.


Prerequisite: None


Description of Modules

Chapter  1

Marketing and its environment

Chapter  2

Market segmentation

Chapter  3

The market segmentation process

Chapter  4

Obtaining data for marketing decisions

Chapter  5

Marketing strategy and the marketing plan

Chapter  6

Total customer satisfaction in marketing

Chapter  7

Consumer behaviour

Chapter  8

Business-to-business marketing

Chapter  9

Product management and strategy

Chapter 10

Service



Foundations of Marketing II (25 hours)


Course Description
This course is second part of foundations of marketing that give the student to explore the basic principles of marketing and its role in business.  In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work.


Prerequisite: 
Marketing Level I or equivalent.


Description of Modules

Chapter  1

Review basic marketing strategy and management

Chapter  2

Price determination

Chapter  3

Managing the pricing function

Chapter  4

Channel and distribution strategy

Chapter  5

Channel and distribution strategy

Chapter  6

Retailing

Chapter  7

Logistics and supply chain management

Chapter  8

Marketing communications strategy

Chapter  9

Marketing communications applications

Chapter 10

Global Marketing



 

 

 Digital Marketing (30 hours)


Course Description
This course provides the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms


Prerequisite: 
Marketing Level II or equivalent.


Description of Modules

Chapter  1

Introduction to E-Marketing

Chapter  2

Strategic E-Marketing and Performance Metrics

Chapter  3

The E-Marketing Plan

Chapter  4

Global E-Marketing

Chapter  5

Ethical and Legal Issues

Chapter  6

E-Marketing Research

Chapter  7

Consumer Behavior Online 

Chapter  8

Segmentation, Targeting, Differentiation, and Positioning Strategies

Chapter  9

Product: The Online Offer

Chapter 10

Price: The Online Value

Chapter 11

The Internet for Distribution

Chapter 12

E-Marketing Communication

Chapter 13

Customer Relationship Management on e-business



Marking Scheme
This course has in-class exercises weights 25%, assignments weighs 50%, and one final project weigh 25% toward the final grade
Instructors have the discretion to make changes to the marking scheme deemed necessary. For details, please refer to individual class syllabus.


Grading scale:

A

94 – 100%

C+

75 –   79%

A-

90 –   93%

C

70 –   74%

B+

86 –   89%

D

60 –   69%

B

83 –   85%

F

   0 –   59%

B-

80 –   82%

 

 



Total Training Hours: 80 hours
Training Frequency: 3 hours at one time; twice a week; schedule with trainers
Training Duration:    14 weeks

Delivery Method:   On-Campus or On-Sit (send trainers to participants’ workplace)
Tuition Fee: $8600
Instructors / Trainers:  Jeff Chiang / TBA
Class Capacity:
On-campus Training: Maximum 15 students per class
On-site Training: Maximum 10 students

 

Contact Us

Call us: Phone: +1 604-736-2378
United Pacific College
#2380-2385 8888 Odlin Cre
Richmond BC
Canada V6X 3Z8
Or send us an email E-mail: info.upccollege@gmail.com